John Maeda

Laws of Simplicity

Law 1: Reduce- The simplest way to achieve simplicity is through thoughtful reduction.

Law 2:Organize- Organization makes a system of many appear fewer.

Law 3: Time- Savings in time feel like simplicity.

Law 4: Learn- Knowledge makes everything simpler.

Law 5: Differences- Simplicity and complexity need each other.

Law 6: Context- What lies in the periphery of simplicity is definitely not peripheral.

Law 7: Emotion- More emotions are better than less.

Law 8: Trust- In simplicity we trust.

Law 9: Failure- Some things can never be made simple.

Law 10: The One- Simplicity is about subtracting the obvious, and adding the meaningful.

Above are the Ten Laws of Simplicity. These are great rules that I apply to my work very often because I think they are very clever laws that everyone should stick to when designing any work. Even though some rules are obvious and just takes a bit of common sence to follow to them. I think it’s easy to lead off and not stick to some of the rules. Even though I think the Ten Laws of Simplicity are great laws to follow by in the design world, I was once told to never be afraid of braking the boundaries and it’s ok to sometimes to not follow the rules. So even though the rules inspire me there no need to put myself in a box and stick to these rules.


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