Kyle Cooper is a modern designer motion picture that studied at Yale University and worked as a creative director at R/GA, an advertising agency in LA and New York. David Cooper is mostly famous for creating the title sequence for the 1995 film se7en.
I think his work looks very original. The number portrayed as a letter is clever and looks good, because the word and letter seven is all in one. I think that the having lots of layers of the same thing gives the image a mysterious, magically yet scary feeling. Its clever that one layer is in a different colour so that it stands out and the title is easier to read.