Fuel Design was founded in 1991, by Damon Murray & Stephen Sorrell, and have then since worked on a variety of different projects, which includes a self-published magazine. They also work in print and have produced short films, identities, film titles and TV commercials.
As well as publishing their own, and other people’s books, Fuel has designed advertisement work for a number of large companies, including viktor & rolf, xbox and adidas. All of their work have a cute character feeling to it and it makes it feel more like an experience rather than looking at a poster, therefore people will remember the advertisement. Their work includes bright colour and vivid shapes that draws the attention of the eye to the work. Some work have a comical side to it to make people associate certain images to the brand and there for making the brand more popular.