Experimental Jetset

Experimental Jetset is a graphic design, founded by Marieke Stolk, Danny van den Dungen and Erwin Brinkers, based in Amsterdam. Their style is described as conceptual and minimalistic. They are known for their use of Helvetica.

Experimental Jetset is famous for their typography work and their use of Helvetica. They take the typeface Helvetica and form shapes out of the type and fill spaces up with colours. They change the type slightly, but you can still clearly read the writing. They play with colour but still stick to the basic colour scheme. It’s amazing how they can have something so simple as to a simple typeface, and turn it into a beautiful piece of advertisement.

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