Jack Renwick is a graphic designer, origanally from Glasgow, now lives in London. She has worked with The Partners since 1998 where she leads two design team. Clients range from AOP, BBC, Boots, eBay, Penguin, Stella McCartney and UCL. She won her first D&AD pencil in 1998 when she was a student at Duncan of Jordanstone College of Art, and has had work awarded in D&AD, Design Week, New York Festivals and Benchmarks.
The Partners is a marketing magazine branding agency that is no1 in the design week’s creative league table. Their aim is to design a creative, unique, effective approch to the industry. They deliver brand strategy, design and innovation. They have studios in London and New York, and designs for big brands and small brands. They are motivated by their desire to create unique and remarkable results. For more than 25 years they have pursued an ambition to be the world’s most creative agency.
..This is what Jack Renwick had to say about design in the 4Designers conference, London, 2010:
“It’s all about hardwork, homework and teamwork”
“Blood, sweat and tea.”
“Know your audience.”
“Get a head start.”
“Knock on the door.”
“Send something to them.”
“Only show the work you’re proud of.”
“Show your best project first.”
“Interviews are 80% personality and 20% work.”
“Don’t give up.”
“Never be as good as you want to be.”
“Not giving a shit is the worst thing.”
“If you can only communicate with one voice, you can only ever work for one client.”
I think the work of Jack Renwick and The Partners where brilliant. They have this vision on things that is totally original and there ideas and concepts on their work are completly original and look outstanding. They work as a close team to achieve the best ideas possible for the brief given. Their work have a bit of randomness to it that makes it fun and attracts the eye. They use clever characteristics to make the brand its own and make sure that no one else has anything similar. It’s simple yet genius, things like EagleClean, making a eagle shape out of marigold gloves for a cleaning firm. And a simple sausage printed with henna on it to point out the heritage of the sausage, whilst it still looking amazing. Its amazing how little, simple things can be turned into such brillian masterpieces.
The talk given by Jack Renwick was inspirational. She was talking about how things where in her design agency. It sounded like a lot of hard work but deffinitly worth it cos you get so much benefit out of designing a piece of work for someone and seeing it out there in the world. She also said that when searching for a job chances are you won’t like your first couple of jobs. You have to find a agency that best suits you and then when your there you feel like your getting somewhere in life. She gave a lot of tips on how to approach agencies when asking for a job, like research into the agency before you get there. Be down to earth about it, not to serious and boring, but also talking a proffesional approach to the interview. Also send a presant to the agency afterwards. She said when you get a job to always offer tea and not to fall behind on your social life because everything that goes on in everyday life helps make your work better and make you a better graphic designer. She said that even though you have to work A LOT to get to where you want to be, once your there, it’s all worth the hard work.