Category Archives: advertising

Poets & Prophets

The brief was first to design a calligraphy for the words “poets & prophets”. So experiemented with calligraphy with ink and a paintbrush and some wallpaper. I found it difficult because I don’t think that my work looked good. I think it looked rubish and messy. So I then took some of my knowledge from the calligraphy experiments and designed a curvy, round typeface that I think work well for the words poets & prophets. I then added charcteristics from the poems and poets chosen, and added them to the typeface. I figured out that all the poets were British, and my chosen poem was called The British. Also the BBC is a famous British TV orginazation. That is why I added british characters like a top hat, a union jack flag, a crown, a postbox and a cup of tea. The second part of the brief was to imagine that poets & prophets was to bring out a programme on the poets and on the poems. So I then developed the idea from the British icons, and as I liked the tea idea, because England is very famous for its tea and everyone drinks tea whilst watching TV. We needed to find a way to let people know that this programme was being aired. So I though it would be a nice original idea to have the information of the programme on teabag packaging. The teabags would be offered to people free on the streets, and people would read the information on the packaging, and watch teh programme. So I designed a little icon to symbolize each poet, and added the poets & prophets logo and the name of the poet and the date the programme is on. I worked really hard on this brief and I am happy with the work that I achieved. I think it’s original and serves its purpose well.

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Wrexham Market Print Brief

The brief was to combine relief print and screen print, for a stall of my choice from the Wrexham people’s market. After research into stalls and what was currently in the market, I decided to do my work on the baby and toddler stall, Esme. So, then I researched into baby shop’s and their branding. I researched what they sold and what the target audience wanted. I started by brainstorming quick ideas and developed some characters that I feel work well for the stall of my choice. The simple shapes and bright colours attract the eye and would intrest potential customers. I think it looks proffesional, and would fit in with the market, but being original at the same time. After designing the characters and the poster i then designed a box and  a bag for the shop and turned the cute little characters into stickers to close the bag and box. So rather that just having a bag, it’s more of an experience because there could be a certain character for each section of the shop and would be fun for children to get involved. Also people would assosiate the characters with the buisness what they were  seen. I think I have achieved a good piece of work for this brief and I am proud of the outcome.

yU+co

yU+co. has offices in Hollywood, Hong Kong and Shanghai. It has then evolved from a design studio specializing in film title sequences to a global award-winning firm that offers design and production services for feature films, television, commercials, gaming and new media. The business includes many talented directors, designers, producers, animators, writers, programmers and visual effects artists.

yU+co have designed a number of different films, commercials, games and animations, including work for pepsi, dreamworks, walt disney pictures, dora the explorer, shrek forever after, hot tub time machine, enchanted, ugly betty. Their work include a lot of simple shapes and bold colours as the target audience are mostly children their work serves its purpose well. But I think most of the work looks similar beacause of the colours and typography.

M/M Paris

M/M  Paris, founded by Mathias Augustyniak and Michael Amzalag, amd was established in Paris in 1992. They are best known for their work with musicians (Madonna, Benjamin Biolaym Jean-Louis Murat); fashion designers (Calvin Klein, Stella McCartney, Riccardo Tisci); magazines (Vogue Paris, Purple Fashion.

…I love the images above. M/M Paris did a series of photographs where they took an image of a face and added beautiful illustration on top of it. Most of the illustration are done in black and white. The faces are beautiful portrait images of models and the illustration on top is very elegant and fluent. It has a magical , natural feeling to it that makes it very original.

M/M Paris also have done a series of letters formed out of body parts and parts of faces. Many attempts of this has been done but I think M/M Paris have done a good job and have added an original sense by transforming it into a word or quotation. I like the way you can’t tell which part of where the letter is made out of which gives a slight mysterious feeling to the letters.

Universal Everything

Universal Everything is a global creative studio working in between art & design. They produce expressive digital artwork for screens, galleries & stadiums.

Universal Everything have work that I think is similar to the work of Non-Format. Universal Everything’s work also has a very magical and naturalistic feeling. They also take simple things and turn it into something beautiful that’s eye-catching and that’s rememberable. They work for a lot of famous brands and design a lot of well-known pieces of work.

Non-Format

Non-Format is a London based graphic design team specializing i publishing and music projects. The firm was founded by Kjell Ekhorn and Jon Forss in 2000. They work close with The Leaf Label and Lo Recordings. They work on a range of projects including art direction, design, illustration and custom typography for arts & culture, music industry, fashion and advertising clients. Clients include; Channel4, Coca-Cola, Fiat, Gap, K-Swiss, IBM, Lancôme, LG, Nike, Nokia, Orange.

Non-Format is a graphic design team that have designed wonderful, original images to promote famous and well-known brands. All their work stick to a very beautiful colour theme, that I think is the best feature of their work. Most work designed by the company has a magical feeling and includes a lot of nature assets to it. I like how they take one thing that’s simple and turn it into a magical, beautiful masterpiece.

Mucho

MuchoDesign was founded  Montes and its studio is based in New York. Esteban focuses on developing new ideas, solutions and business opportunities.

The business’ motto is “we listen, we learn, we analyze, we create, we deliver”. MuchoDesign is a very well-known, popular design company that creates beautiful, original, stylish work that attracts the eye as well as keeping the work in you head by creating amazing memorable work. They work for all kinds of causes from raising awareness about aids, to promoting Madonna’s confessions tour and Vanity Fair special edition cover. They use astonishing photography for most of their work using a lot of different famous people. They use deep meaningful contrast in their work for example the virgin campaign where they used black & white photography and bright red type as a contrast to draw attention. The Vanity Fair cover uses a dark background in comparison to the light, pale, bare skin. The typography used in their work is bold and eye-catching. Their work is outstanding and inspirational.