Category Archives: graphic design

Student Life Photography

The brief was to take photographs of a specialized area or theme. My groups theme was student life. So I decided to do it on Glyndwr university and on all the different, interesting buildings at Glyndwr university. They come and in all different shapes and sizes. As a new university the buildings are also mostly new and not all the building follows any type of theme to match each other, and has a sort of randomness about the campus. I like the randomness of it all. It makes it all much more interesting to look at. I researched different universities, photography of buildings and photography of university buildings. I decided to have a sort of paneling theme to match the randomness of the buildings and having the photographs in lines matches the theme of the glyndwr logo.  The next step of the brief is to make a flash piece for the typography. I want my photography to have filters on it to have all the different images to be different colours to match the university logo. I want to have a cute little illustration on the top of the pages and when you hover over the illustation of the certain building the photograph will turn into its original colour, that will be underneath. Then when you hover over the colour photograph the original coloured photograph will show and you can click it. You will then be take to a seperate page on that building.

Poets & Prophets

The brief was first to design a calligraphy for the words “poets & prophets”. So experiemented with calligraphy with ink and a paintbrush and some wallpaper. I found it difficult because I don’t think that my work looked good. I think it looked rubish and messy. So I then took some of my knowledge from the calligraphy experiments and designed a curvy, round typeface that I think work well for the words poets & prophets. I then added charcteristics from the poems and poets chosen, and added them to the typeface. I figured out that all the poets were British, and my chosen poem was called The British. Also the BBC is a famous British TV orginazation. That is why I added british characters like a top hat, a union jack flag, a crown, a postbox and a cup of tea. The second part of the brief was to imagine that poets & prophets was to bring out a programme on the poets and on the poems. So I then developed the idea from the British icons, and as I liked the tea idea, because England is very famous for its tea and everyone drinks tea whilst watching TV. We needed to find a way to let people know that this programme was being aired. So I though it would be a nice original idea to have the information of the programme on teabag packaging. The teabags would be offered to people free on the streets, and people would read the information on the packaging, and watch teh programme. So I designed a little icon to symbolize each poet, and added the poets & prophets logo and the name of the poet and the date the programme is on. I worked really hard on this brief and I am happy with the work that I achieved. I think it’s original and serves its purpose well.

Wrexham Market Print Brief

The brief was to combine relief print and screen print, for a stall of my choice from the Wrexham people’s market. After research into stalls and what was currently in the market, I decided to do my work on the baby and toddler stall, Esme. So, then I researched into baby shop’s and their branding. I researched what they sold and what the target audience wanted. I started by brainstorming quick ideas and developed some characters that I feel work well for the stall of my choice. The simple shapes and bright colours attract the eye and would intrest potential customers. I think it looks proffesional, and would fit in with the market, but being original at the same time. After designing the characters and the poster i then designed a box and  a bag for the shop and turned the cute little characters into stickers to close the bag and box. So rather that just having a bag, it’s more of an experience because there could be a certain character for each section of the shop and would be fun for children to get involved. Also people would assosiate the characters with the buisness what they were  seen. I think I have achieved a good piece of work for this brief and I am proud of the outcome.

Jack Renwick

Jack Renwick is a graphic designer, origanally from Glasgow, now lives in London. She has worked with The Partners since 1998 where she leads two design team. Clients range from AOP, BBC, Boots, eBay, Penguin, Stella McCartney and UCL. She won her first D&AD pencil in 1998 when she was a student at Duncan of Jordanstone College of Art, and has had work awarded in D&AD, Design Week, New York Festivals and Benchmarks.

The Partners is a marketing magazine branding agency that is no1 in the design week’s creative league table. Their aim is to design a creative, unique, effective approch to the industry. They deliver brand strategy, design and innovation. They have studios in London and New York, and designs for big brands and small brands. They are motivated by their desire to create unique and remarkable results. For more than 25 years they have pursued an ambition to be the world’s most creative agency.

..This is what Jack Renwick had to say about design in the 4Designers conference, London, 2010:

“It’s all about hardwork, homework and teamwork
“Blood, sweat and tea.”
“Know your audience.”
“Get a head start.”
“Knock on the door.”
“Send something to them.”
“Only show the work you’re proud of.”
“Show your best project first.”
“Interviews are 80% personality and 20% work.”
“Be memorable.”
“Don’t give up.”
“Never be as good as you want to be.”
“Not giving a shit is the worst thing.”
“If you can only communicate with one voice, you can only ever work for one client.”

I think the work of Jack Renwick and The Partners where brilliant. They have this vision on things that is totally original and there ideas and concepts on their work are completly original and look outstanding. They work as a close team to achieve the best ideas possible for the brief given. Their work have a bit of randomness to it that makes it fun and attracts the eye. They use clever characteristics to make the brand its own and make sure that no one else has anything similar. It’s simple yet genius, things like EagleClean, making a eagle shape out of marigold gloves for a cleaning firm. And a simple sausage printed with henna on it to point out the heritage of the sausage, whilst it still looking amazing. Its amazing how little, simple things can be turned into such brillian masterpieces.

The talk given by Jack Renwick was inspirational. She was talking about how things where in her design agency. It sounded like a lot of hard work but deffinitly worth it cos you get so much benefit out of designing a piece of work for someone and seeing it out there in the world. She also said that when searching for a job chances are you won’t like your first couple of jobs. You have to find a agency that best suits you and then when your there you feel like your getting somewhere in life. She gave a lot of tips on how to approach agencies when asking for a job, like research into the agency before you get there. Be down to earth about it, not to serious and boring, but also talking a proffesional approach to the interview. Also send a presant to the agency afterwards. She said when you get a job to always offer tea and not to fall behind on your social life because everything that goes on in everyday life helps make your work better and make you a better graphic designer. She said that even though you have to work A LOT to get to where you want to be, once your there, it’s all worth the hard work.

yU+co

yU+co. has offices in Hollywood, Hong Kong and Shanghai. It has then evolved from a design studio specializing in film title sequences to a global award-winning firm that offers design and production services for feature films, television, commercials, gaming and new media. The business includes many talented directors, designers, producers, animators, writers, programmers and visual effects artists.

yU+co have designed a number of different films, commercials, games and animations, including work for pepsi, dreamworks, walt disney pictures, dora the explorer, shrek forever after, hot tub time machine, enchanted, ugly betty. Their work include a lot of simple shapes and bold colours as the target audience are mostly children their work serves its purpose well. But I think most of the work looks similar beacause of the colours and typography.

Experimental Jetset

Experimental Jetset is a graphic design, founded by Marieke Stolk, Danny van den Dungen and Erwin Brinkers, based in Amsterdam. Their style is described as conceptual and minimalistic. They are known for their use of Helvetica.

Experimental Jetset is famous for their typography work and their use of Helvetica. They take the typeface Helvetica and form shapes out of the type and fill spaces up with colours. They change the type slightly, but you can still clearly read the writing. They play with colour but still stick to the basic colour scheme. It’s amazing how they can have something so simple as to a simple typeface, and turn it into a beautiful piece of advertisement.

M/M Paris

M/M  Paris, founded by Mathias Augustyniak and Michael Amzalag, amd was established in Paris in 1992. They are best known for their work with musicians (Madonna, Benjamin Biolaym Jean-Louis Murat); fashion designers (Calvin Klein, Stella McCartney, Riccardo Tisci); magazines (Vogue Paris, Purple Fashion.

…I love the images above. M/M Paris did a series of photographs where they took an image of a face and added beautiful illustration on top of it. Most of the illustration are done in black and white. The faces are beautiful portrait images of models and the illustration on top is very elegant and fluent. It has a magical , natural feeling to it that makes it very original.

M/M Paris also have done a series of letters formed out of body parts and parts of faces. Many attempts of this has been done but I think M/M Paris have done a good job and have added an original sense by transforming it into a word or quotation. I like the way you can’t tell which part of where the letter is made out of which gives a slight mysterious feeling to the letters.