Tom Roope

Tom Roope was a speaker at the 2010, 4Designers conference in London, and this is what he had to say:

“There is two types of work – interesting and non interesting.”
“People are more interesting than brands.”
“Start simple.”
“Go with the collaborative flow.”
“Perseverance and patience.”
“I always overestimate the speed but underestimate the impact.”
“Things are going to change.”
“The best way to predict the future is to invent it”, Alan Kay.
“If you can’t be perfect, be passionate.”
“Perseverance makes up for talent.”

Tom Roope studied a degree in film, video and photogrphy in 1991, and then began working in the multimedia industry. He worked at Tomato, an dlaunched their first CD-rom project, and tehn started Tomato Interactive. He has also won 3 D&AD silvers and a gold lion at Cannes.

The work he showed on the Lilly Allen video was amazing. He took thousnads and thousands of video clips posted on the internet that people had sent in of people singing a Lilly Allen song and added all the videos together to make a sort of collage but in video form and made one amazing piece that was original and trully outstanding piece of work.

Tom Roope didn’t talk much in the conference because his work really did all the speaking fo itself. Ive tried researching him to find out more but not much is for offer on the internet. In the littel he did say the jist that i got was to not to worry because even though things may look far from happening now, you should always be positive and keep trying because things will change and things will get better.


Jack Renwick

Jack Renwick is a graphic designer, origanally from Glasgow, now lives in London. She has worked with The Partners since 1998 where she leads two design team. Clients range from AOP, BBC, Boots, eBay, Penguin, Stella McCartney and UCL. She won her first D&AD pencil in 1998 when she was a student at Duncan of Jordanstone College of Art, and has had work awarded in D&AD, Design Week, New York Festivals and Benchmarks.

The Partners is a marketing magazine branding agency that is no1 in the design week’s creative league table. Their aim is to design a creative, unique, effective approch to the industry. They deliver brand strategy, design and innovation. They have studios in London and New York, and designs for big brands and small brands. They are motivated by their desire to create unique and remarkable results. For more than 25 years they have pursued an ambition to be the world’s most creative agency.

..This is what Jack Renwick had to say about design in the 4Designers conference, London, 2010:

“It’s all about hardwork, homework and teamwork
“Blood, sweat and tea.”
“Know your audience.”
“Get a head start.”
“Knock on the door.”
“Send something to them.”
“Only show the work you’re proud of.”
“Show your best project first.”
“Interviews are 80% personality and 20% work.”
“Be memorable.”
“Don’t give up.”
“Never be as good as you want to be.”
“Not giving a shit is the worst thing.”
“If you can only communicate with one voice, you can only ever work for one client.”

I think the work of Jack Renwick and The Partners where brilliant. They have this vision on things that is totally original and there ideas and concepts on their work are completly original and look outstanding. They work as a close team to achieve the best ideas possible for the brief given. Their work have a bit of randomness to it that makes it fun and attracts the eye. They use clever characteristics to make the brand its own and make sure that no one else has anything similar. It’s simple yet genius, things like EagleClean, making a eagle shape out of marigold gloves for a cleaning firm. And a simple sausage printed with henna on it to point out the heritage of the sausage, whilst it still looking amazing. Its amazing how little, simple things can be turned into such brillian masterpieces.

The talk given by Jack Renwick was inspirational. She was talking about how things where in her design agency. It sounded like a lot of hard work but deffinitly worth it cos you get so much benefit out of designing a piece of work for someone and seeing it out there in the world. She also said that when searching for a job chances are you won’t like your first couple of jobs. You have to find a agency that best suits you and then when your there you feel like your getting somewhere in life. She gave a lot of tips on how to approach agencies when asking for a job, like research into the agency before you get there. Be down to earth about it, not to serious and boring, but also talking a proffesional approach to the interview. Also send a presant to the agency afterwards. She said when you get a job to always offer tea and not to fall behind on your social life because everything that goes on in everyday life helps make your work better and make you a better graphic designer. She said that even though you have to work A LOT to get to where you want to be, once your there, it’s all worth the hard work.

Tim Mitchell

Tim Mitchell was the main photographer speaking at the 4Designers conference at London, 2010.

Tim Mitchell, based in London, is a freelance phototographer that covers travel, interiors, advertisingm documentary, time lapse, education and his own personal projects. He works through Europe and India. His clients include Barbican Centre, BBC, BFI, Taschen, Endemol, Friends of the earth, ID magazine, Elle magazine, Sunday Times Magazine, Accenture, Cadogan Guides and Reed Publishing.

These are the notes I gathered during his talk:

“Get as much work experience as you can, as soon as you can.”
“Build your profile and personal brand.”
“Be single-minded (remember what you are doing and why you are doing it).”
“Raise your profile and expand your network (It’s as much about who you know, as what you know).”
“Do your research and get involved.”
“Manage your NetRep (use tools such as LinkedIn, Twitter etc to your advantage).”
“Believe in yourself, have confidence in your abilities and others will too.”
“Maintain momentum.”
“Always ask for feedback.”
“Manage your future, or someone else will.”

Although during the talk Tim Mitchell did not show much of his work, I have researched him and his work after the conferene and found that his work is beautiful. His work is devided inbetween black & white portraits and bright, exiting landscapes. I think his landscapes are amazing, expecially the ones of the fairground. There’s such a large variety of olour offered and there’s so much going on in the picture. It’s exiting and magical.

His speech itself was very influential. He basically gave a step by step of what you should do to get to where you want to be. He said to get loads of work experience, build yourself and get yourself involved in the scene, always ask for feedback and stasy in control. I think his words were wise. Even though it’s obvius you need to do these things the talk made me really think about it and gave me the right shove into noticing I need to take things more serious and take a  more proffessional approach towards my career and my future.

Paul Davis

I attended the 2010 4Designers conference in London, and the main illustrator speaking was Paul Davis.

Born in 1962 from Somerset, Paul Davis is an illustrator that his work has featured Creative Review, Time Out, Dazed & Confused, Independent On Sunday, I.D., Arena, Blueprint, Clear, Eye Magazine, The Believer.

I think his work is good. He used simple line with pen to achieve what he sees. He uses good sense of tone in his illustrations. I think his illustrations are quiet quirky but i think he looses his way in some areas by not giving enough detail, such as the dog’s paws. I also don’t like how he ruins the illustration with the messy bold type in his work.

David Hillman

David Hillman was a speaker at the 4Designer conference in London.

The David Hillman was formed by the award winning graphic designer in 2006. He offers clients strong design leadership, creative vigour and a wealth of experience in signage, identity, editorial, packaging and communication design.

I think his work on the Olympic stamps. They show variety of different sports that covered for the occasion. The illustraion all vary, not one stamp look like each other. Some have colourful illustartion, some have a simple black outline, some use photographs. I really like his work i think it’s original even though the style of his stamps look slightly old.


yU+co. has offices in Hollywood, Hong Kong and Shanghai. It has then evolved from a design studio specializing in film title sequences to a global award-winning firm that offers design and production services for feature films, television, commercials, gaming and new media. The business includes many talented directors, designers, producers, animators, writers, programmers and visual effects artists.

yU+co have designed a number of different films, commercials, games and animations, including work for pepsi, dreamworks, walt disney pictures, dora the explorer, shrek forever after, hot tub time machine, enchanted, ugly betty. Their work include a lot of simple shapes and bold colours as the target audience are mostly children their work serves its purpose well. But I think most of the work looks similar beacause of the colours and typography.

Experimental Jetset

Experimental Jetset is a graphic design, founded by Marieke Stolk, Danny van den Dungen and Erwin Brinkers, based in Amsterdam. Their style is described as conceptual and minimalistic. They are known for their use of Helvetica.

Experimental Jetset is famous for their typography work and their use of Helvetica. They take the typeface Helvetica and form shapes out of the type and fill spaces up with colours. They change the type slightly, but you can still clearly read the writing. They play with colour but still stick to the basic colour scheme. It’s amazing how they can have something so simple as to a simple typeface, and turn it into a beautiful piece of advertisement.